You may have heard about the change of Facebook’s news feed algorithm. And then you may ask, “why should I care about it?” Well, yes, that’s a good question, though. From the user perspective, I lately tried logging in to the platform, and actually there was nothing change, compared with last couple of weeks ago. There were still less updates from “real” people, instead of from groups and pages. And of course the promoted posts still exist. Or is it just the algorithm that hasn’t yet implemented to all their servers around the globe?
I don’t know, but let’s come back to your question, why it matters to you if they change their sort of algorithm to show you which updates you worth reading. From what I read on Medium here, there are 3 main reason behind the change of algorithm:
- Priority of personal over the public.
- Priority of commenting on likes and views.
- Priority of quality over quantity.
So basically Facebook want to prioritize the user posts rather than other else, like ads; and they want to retain the users. As I read somewhere in the web that recently Facebook users spent less time on the platform in the last quarter of last year.
The real uproar is actually would occured in the marketing world (read the first link above). With the decrease of ads display in the feed, it certainly would make marketing in this platform quite challenging. Just let’s see the changes.